Creative Excellence: Relevance through Creativity and Joy

TikTok Ads Academy | Creative Series 50 minutes | Aug 2021

Known for explosive creativity and joy-inducing videos, TikTok is a platform for modern cultural life. Generate powerful and creative stories that your audiences will engage with, through ad formats such as Hashtag Challenges and Branded Effects. 

Join instructors from TikTok Creative Lab to move from the age of social to age of participation with creative solutions for brand-building.

Read more at TikTok Business Learning Center

Creative Excellence: Embrace Authenticity

TikTok Ads Academy | Creative Series 30 minutes | Dec 2020

Creative workshop in session! We are thrilled to bring you the highly-anticipated TikTok Creative Excellence class. Learn how to unleash your creativity and make persuasive brand stories through TikTok. Build your creative brain and understand the digital storytelling best practices you would need to build your brand on TikTok. 

Read more at TikTok Business Learning Center

Brand Safety by TikTok

TikTok Ads Academy | Safety and Transparency 20 minutes | May 2021

  • Safety, Transparency, Accountability in TikTok
  • Brand Safety Policies
  • Brand Safety Practices
  • Brand Safety Products
  • Brand Safety Partnerships

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Introduction to TikTok For Business

TikTok Ads Academy | 'How To' Series 101 3 minutes | Jul 2021

  • About TikTok For Business

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Creating Ad Account

TikTok Ads Academy | 'How To' Series 102 1 minute | Jul 2021

  • Creating an ad account on TikTok Ads Manager

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About TikTok Business Center

TikTok Ads Academy | 'How To' Series 103 2 minutes | Jul 2021

  • About TikTok Business Center

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About Campaign Structure

TikTok Ads Academy | 'How To' Series 104 2 minutes | Jul 2021

  • Understanding structure of a campaign on TikTok Ads Manager

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About TikTok Ad Formats

TikTok Ads Academy | 'How To' Series 105 4 minutes | Jul 2021

  • Getting to know various ad formats on TikTok

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About Campaign Reporting

TikTok Ads Academy | 'How To' Series 106 2 minutes | Jul 2021

  • Understanding campaign reporting on TikTok Ads Manager

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About Automated Creative Optimization

TikTok Ads Academy | 'How To' Series 107 3 minutes | Jul 2021

  • About Automated Creative Optimization on TikTok

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Targeting with Custom and Lookalike Audience

TikTok Ads Academy | 'How To' Series 108 3 minutes | Jul 2021

  • Targeting with Custom Audience on TikTok
  • Targeting with Lookalike Audience on TikTok

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About Split Testing

TikTok Ads Academy | 'How To' Series 109 3 minutes | Jul 2021

  • About Split Testing on TikTok Ads Manager

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About TikTok Pixel and Events Tracking

TikTok Ads Academy | 'How To' Series 110 4 minutes | Jul 2021

  • About Pixels and Events on TikTok Ads Manager

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About Creative Tools and Best Practices

TikTok Ads Academy | 'How To' Series 111 4 minutes | Jul 2021

  • Getting to know tools for creative assets on TikTok Ads Manager
  • Tips for creative assets on TikTok

Read more at TikTok Business Learning Center