Select Business Goals
Launch a Message Technique: Use TikTok filter effect tool to highlight a promotional message
Cat-of-Mouth Testimonial
Highlight a brand message through the perspective and with the help of an animal, e.g. your pet kitten
Tools: Green Screen stickers
Music: Meow Meow Meow
Suggested Verticals:
- Tourism
- Real Estate
- eCommerce
- Retail
Behind the Scene
Step 1: Plan and prepare your promotion material, find a cat video.
Step 2: Plan and prepare your promotion material and save it in your phone.
Step 3: Find the Greenscreen stickers filter and film it with the saved cat video.
The Haa-Haa Deal
Highlight various promotions and services - from offline to online using TikTok’s wind blowing expression.
Tools: Wind Blow Mask Filter
Music: hahahahahaha
Suggested Verticals:
- Retail
- eCommerce
- Servicing
Behind the Scene
Step 1: Plan and prepare your promotion material.
Step 2: Find the Blowing Mask Filter. Opening one’s mouth will trigger the filter effects.
Step 3: Remember to synchronize your reaction with the music.
Time Warp Your Promotion
Using the Time Warp Scan Filter to generate different variations of promotional contents.
Tools: Time Warp Scan
Music: Moonpie
Suggested Verticals:
- F&B
- eCommerce
- FMCG
Behind the Scene
Step 1: Plan your tools and promotion message.
Step 2: Search the Time Warp Scan filter.
Step 3: Get creative and have fun experimenting with the visual effects.
The Wow Factor
Highlight the sensation of playing a newly launched game or product with TikTok’s Roar Effect filter. To amplify the result, try adding stickers.
Tools: Roar Filter
Music: kutikutikutikut
Suggested Verticals:
- Mobile Apps
- F&B
Behind the Scene
Step 1: Pick “kutikutikutikut” music on the TikTok discovery page. Alternatively, locate the filter “Roar Filter” on TikTok, then choose the music later during the editing process.
Step 2: Start and record, scene-by-scene.
Step 3: Edit the video by adding some “Wow” stickers and post it!
Go Live Now!
“Liven up” your product by using TikTok’s Cartoonify to create animated promotional characters. Use the Augmented Reality filter to spread the awareness and message.
Tools: Cartoonify
Music: Orange
Suggested Verticals:
- F&B
- eCommerce
- FMCG.
Behind the Scene
Step 1: Search for “Cartoonify” effect on TikTok
Step 2: Prepare your product and place it in a clean space
Step 3: Press “Select” to scan the product and create Cartoonify effect. Scale, move and rotate to fit with frame.
Step 4: Click Record and move camera around.
Step 5: Edit the video by adding some stickers, text, and music. Voila! You’re ready to publish!
