Unleash auction on your brand-building objectives
Brands seek volume and predictability of user demand in whichever platform on which they are selling. As a brand, measuring top-of-funnel success on distribution platforms – in the form of reach, engagement, or follower growth – is relatively straightforward. But, with the nature of every platform being different, how do you achieve that at scale on TikTok?
With TikTok, you can manage your brand-building objective with Reach and Video View Auction products and tools that TikTok has designed. TikTok's brand auction solutions – collectively called Reach and Video View –will change how you reach and deliver growth of your brand metrics.
Most of the key principles behind TikTok's brand auction solution borrow from the industry and are engineered for performance. Brand Auction features enhance the power of your full-funnel marketing campaign and help you get more value out of your existing creative assets.
Drive growth from the top-down with Brand Auction solutions on TikTok. Add a layer of TikTok Brand Auction on your marketing to maintain lifelong customer retention and increase user propensity to purchase. Join our instructors in this webinar to receive substantive tips about Brand Auction on TikTok.
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